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Fetterman's efforts to create youth-oriented programs, revitalize his town, and attract artists and other "creatives" to his community were featured in The New York Times. An article about him, describing him as "America's coolest mayor", appeared on July 15, 2009 in The Guardian in the United Kingdom. He was the guest on the Colbert Report on February 25, 2009, discussing the economic difficulties his town faced due to a decreased population, plummeting real estate values, and bankruptcy. He also questioned why funds from the American Recovery and Reinvestment Act of 2009 could not be used to support projects such as those in Braddock. Fetterman has also been involved in the Environmental Defense Fund's advocacy for carbon caps and green technology, believing development of green energy industries can revitalize the region's economy

The Business Alliance for Local Living Economies (BALLE) is North America's fastest growing network of socially responsible businesses, comprised of over 80 community networks with over 21,000 independent business members across the U.S. and Canada.