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Mondo Condo Makeover P.04 - Deconstruction

On May 1, 2004 the Toronto Star's Condo Section ran a short article about a hotel in west end Toronto that is being converted to a condominium.

The article, Builder relives a triumph from his past; Hotel built in 1975 to become condos, included a fawning introduction to Joe Ieradi, the man who was making it all happen, and his motivation - the restoration of a building that he worked on as an immigrant labourer thirty years ago.

becomes...

On May 1, 2004 the Toronto Star's Condo Section ran an article about a hotel in west end Toronto that was converted to a condominium.

The article, 'Builder relives a triumph from his past; Hotel built in 1975 to become condos', included an introduction to Joe Ieradi, the man who was making it all happen, and his motivation - the restoration of a building that he worked on as an immigrant labourer thirty years prior.

...by oddly plagiarizing from... us.

"I'm Joe and I'm super!"

I recently asked Joe Ieradi where he got the inspiration to build the luxurious Westmount-Keele Terraces Condominiums in Toronto - under budget and on time. Joe just shrugs his shoulders and says that it is in his DNA to visualize what could be, and not be blinded by what is.

Having started in construction in Toronto in early 1975, Joe Ieradi quickly realized that this is what he wanted to do - what made his heart sore. Joe is a problem solver, a visionary and a do-er, and is not afraid of challenges - this is what sets him apart from most condominium developers in Toronto.
"I hope to one day be part of the solution, and show people that I can innovate" Joe says.

Sure, I was deleted and banned again, but I accept that someone there dislikes me.

A long-term business associate, Lou Natale, of downtown-Toronto law firm Vogler, Rubinoff LLP, corroborates some of the items that make Vero “a great manager...seeing the forest among the trees.” He explains it’s an issue of the large plus the small overviews, combining policy and principles with focusing on the daily details of running the physical buildings. Natale explains it’s often an oversight with other property managers, and results in their failing to deliver the required services to their clients/boards. Among Joe Vero’s distinctions, he feels, “He gives practical advice.” Natale cites an example of this in instances of handling potential litigation – a common occurrence with new condos, where, readers will recall, we find seemingly endless areas of potential conflict as new structures transition from builders’ ownership to full condominium corporation status, or in other building-contractor-related issues. “Joe takes a cost-benefit analysis,” Natale told us. Amplifying his remark, he suggests the cost of pursuing certain items through litigation may outweigh the benefits – particularly where some sort of ongoing relationship may be expected. The lawyer concludes, “He relates well with his boards.… It’s wonderful dealing with him,” noting how he referred a number of clients to Vero Property Management – and they’re happy.

Final comment... There are recommendations in those documents about getting insurance coverage over and above whatever the condo corporation itself has. GET THE EXTRA INSURANCE!!! INSURE EVERYTHING TO THE MAX!!! INSURE, INSURE, INSURE!!!! ACTS OF GOD, ACTS OF JOE, WHATEVER, INSURE!!! FORGET SPENDING ON THE DAMN BABY DIAPERS, THE INSURANCE IS MORE IMPORTANT!!!

Just a friendly suggestion.